- Submitted by Rochelle Logan, Douglas County Libraries
Simba Information, a market research firm specializing in publishing and media, has released their latest report on eBook publishing which “shows that the number of e-book users did climb in 2012 to pass 50 million adults, but how they use e-books, what devices are used, what extent they buy and how much money they spend on content has changed to make the industry a lot tougher to navigate.”
According to Michael Norris, senior analyst of Simba Information’s Consumer Media & Technology Division, “The e-book industry is much more nuanced than most people think and getting a person to value and engage with your content isn’t always going to be an easy sell,”